How your data is collected, used and protected

Privacy Policy

Last updated: 2025
Business name: Wonderland bakehouse
Address: 1 Waltham Close, Ipswich, Suffolk, IP2 9DJ
Email: info@wonderland-bakehouse.co.uk
Phone: +44 7392 366150

At Wonderland bakehouse, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use and store your data when you visit our website, submit an enquiry, place an order or join our mailing list. We comply with the UK GDPR and the Data Protection Act 2018.

  1. Data Controller

Wonderland bakehouse is the Data Controller responsible for your personal information.

  1. What information we collect

Information you provide directly

  • Name
  • Email address
  • Phone number
  • Event details (wedding date, venue, number of guests, design preferences)
  • Order details
  • Messages and enquiries submitted through website forms
  • Email address provided for future newsletters
  • Any attachments or reference images you upload

Information collected automatically

  • IP address
  • Browser type
  • Device type
  • Website usage data (Google Analytics)
  • Cookies (see Cookie Policy)

We do not collect payment card details on this website. All payments are made via bank transfer or through an invoice.

  1. How we collect data

We collect data through:

  • Contact forms on the website
  • Enquiry and booking forms
  • Email subscription forms
  • Direct email communication
  • Cookies and analytics tools
  • WordPress system logs and security tools
  1. Why we collect your data (Lawful Basis)

Contract

To respond to your enquiry, provide quotes, manage your booking, prepare your order and deliver your cake.

Legitimate Interest

To improve website performance, monitor security and analyse user behaviour for business development.

Consent

For sending newsletters or marketing emails. You will only receive marketing emails if you explicitly opt in. Consent can be withdrawn at any time.

  1. How we use your data

We may use your information to:

  • Respond to enquiries
  • Provide quotes and availability
  • Communicate about your order or event
  • Deliver services you have booked
  • Improve website performance
  • Send newsletters (if you have opted in)
  • Maintain business and accounting records

We do not sell or share your information with third parties for marketing purposes.

  1. Where and how your data is stored

Your data may be stored in:

  • Business email inboxes hosted by Hostinger
  • WordPress admin dashboard (form submissions)
  • Google Analytics (anonymised usage data)
  • Secure business records for accounting purposes

Hostinger is a GDPR-compliant hosting and email provider that processes data on our behalf in accordance with strict security requirements.

  1. Data retention

We retain personal data only as long as necessary:

  • Contact and enquiry forms: 1–2 years
  • Booking and order-related records: up to 6 years (legal requirement)
  • Email subscription list: until you unsubscribe

After this period, personal data is securely deleted.

  1. Sharing your information

We may share your information only with trusted service providers acting on our behalf, including:

  • Hostinger (hosting and email services)
  • Google Analytics
  • Email marketing platform (if introduced in the future)
  • Accounting systems (where required by law)

We do not share your data with external advertisers or unrelated third parties.

  1. Your rights under UK GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time (for newsletters)
  • Object to processing
  • Request a copy of the data we hold
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact: info@wonderland-bakehouse.co.uk

  1. Cookies

This website uses cookies for functionality and analytics. You can accept or decline non-essential cookies through the cookie banner displayed when you visit the site.

  1. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time. Any changes will be published on this page with an updated date.

  1. Contact

If you have any questions about this Privacy Policy or how your data is processed, please contact: info@wonderland-bakehouse.co.uk

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